advertising and business services namely-- providing healthcare information marketing solutions for the pharmaceutical and related industries with patient-centric marketing solutions; creating marketing return on investment by measuring the patient behavior impact of all demand side prescription drug utilization; and providing patient/consumer segmentation and targeting services that help identify high-value patients, uncover new opportunities and execute marketing and sales efforts all with the use of proprietary database licensing, technology licensing and by developing automated data mining and predictive analytics solutions designed specifically for direct-to consumer prescription drug brand marketing