"INDIAN AMERICAN" IS A PERIODICAL PRINT PUBLICATION WITH 12 EDITIONS PER YEAR; IT WILL BE A 4-COLOR GENERAL INTEREST PUBLICATION TARGETING SOUTH ASIAN AMERICAN READERS IN THE UNITED STATES; THE CONTENT OF THE PUBLICATION INCLUDES STORIES PERTAINING TO POLITICS, BUSINESS, LIFESTYLE, MOVIES, ARTS, CULTURE AND OTHER SUBJECTS THAT INTERST SOUTH ASIAN AMERICANS; THE EDITORIAL AND MARKETING/ADVERTISING OFFICES ARE LOCATED IN NEW YORK CITY, WITH REGIONAL BUREAUS LOCATED IN DIFFERENT PARTS OF THE COUNTRY, INCLUDING CALIFORNIA, FLORIDA AND WASHINGTON, DC THE PUBLICATION HAS BOTH REGULAR STAFF AND FREELANCE CONTRIBUTORS; THE PUBLICATION IS A COMMERCIAL VENTURE WITH A COVER PRICE MARKETED THROUGH DIRECT MAIL SUBSCRIPTIONS AND SELECT RETAIL OUTLETS; THE PUBLICATION IS MARKETED ALL OVER THE UNITED STATES; THE REVENUES OF THE PUBLICATION WILL BE GENERATED THROUGH SUBSCRIPTION, RETAIL SALES AND ADVERTISING; THE WEB SITE OF THE PUBLICATION IS WWWTHEINDIANAMERICANCOM