The mark consists of A horizontally oriented arrow, a first portion of the arrow forming the horizontal crossing component of an upper case letter "A", the horizontally oriented arrow passing between the left and right legs of the upper case letter "A", a second portion of the horizontally oriented arrow overlying the letter string "ERROW", said letter string being situated immediately to the right of the upper case letter "A", the right leg of the upper case letter "A" being longer than said letter's left leg, the lower end of the left leg of the upper case letter "A" having a horizontally and leftwardly extending foot, the lower end of the right leg of the upper case letter "A" having a rightwardly extending and counter-clockwise spiraling foot.