Promoting the sale of electronic, electrical and display products and accessories, namely, lights and bulbs, lighting products including special effects lighting fixtures and stage lights, lighting controllers and lighting stands, audio products including amplifiers, compact disc players, turntables, mobile DJ systems, loudspeakers, headphones, crossovers, equalizers, audio controllers and mixers, microphones, cables and audio accessories, cases for lighting products and audio products, fog machines, trusses, stages and stage truss construction accessories, through the administration of an incentive awards program where customers redeem points based upon purchases and registration of products