The mark consists of the eleven-letter word "SMARTWINDOW" presented as a design element wherein the first five letters are rendered in lower-case, italic, bold font or otherwise stylistically distinct from the remaining letters of the word, the design further comprising a segment of a circle of radius approximately equal to the combined width of the first five letters of the word, the circle being centered on a point approximately adjacent and above the upper right portion of the fourth letter, r, with a perimeter origin point located midway in the vertical bar of the ninth letter, d, the segment beginning at another perimeter point approximately 3/8 pi radians counterclockwise from the perimeter origin point and terminating just below the ninth letter, the segment thus encompassing the first eight letters of the word, the design further comprising four tapered stripes, said stripes projecting at approximately 25 degrees toward the upper right of the design through the opening in the circular segment, each of the four stripes beginning as one of four points on an imaginary horizontal line within the circle parallel with the orientation of the word and at the height of the top of the ninth letter, each of the four points being above and approximately vertically spaced from each of the rightmost portions of the 2nd, 3rd, 4th and 5th letters of the word, respectively, and the four stripes flaring upward from said four points, each stripe terminating at a common imaginary, horizontal, stripe-termination line located above the perimeter origin point by a distance approximately equal to 8/9 of the radius, said stripe-termination line further beginning at a point vertical from the left most portion of the ninth letter and extending to the right a distance equal to the radius, said four stripes at the stripe-termination line each being approximately 1/7 of the radius in width and being separated along this line by three gaps each of width approximately 1/7 of the radius.