retail store services and on-line retail ordering services via computer by means of a global computer network specializing in nature, wildlife and landscaping related products, namely, newsletters, a series of fiction and non-fiction books, pamphlets and videos; binoculars, binocular straps, spotting scopes, wild animal feeders, wild animal feeder mounting and hanging systems, squirrel baffles, bird bathes, drippers, misters, bird houses, bat houses, and bird nesting boxes; and clothing products for men, women and children, namely, aprons, clothing, hats, pants, headgear, coverups, jackets, blouses, baby wear, uniforms, and jewelry; and franchising services, namely, offering technical assistance in the establishment and/or operation of retail stores specializing in the products