Providing database marketing and consulting services, namely designing,developing, implementing, testing, deploying and managing customer database marketing software and solutions; developing and building client-specific data models for management and application of customer information databases in marketing and promotional efforts and in customer data procurement; managing customer information databases by hosting and administrating customer information databases, providing data updates, hygiene routines, list extracts,and providing data analyses; and monitoring customer information databases by reviewing business metrics performance, marketing program response rates, and marketing return-on-investment, and providing recommendations for improved marketing database performance