Marketing and direct response advertising campaign services; creating marketing strategies, programs and marketing communications for others; creating for others programs to build customer retention and loyalty, and to cross sell customers and generate prospects for new customers; preparing and placing advertisements and advertising for others; purchasing and maintaining mailing lists for others; creating corporate logos for others; creating advertising materials, namely, direct mail, newsletters, catalogs, annual reports, brochures, applications, sales folios, sales inserts, statement stuffers, coupons, posters, tent cards, signs, newspaper ads, magazine ads, print ads, letters, envelopes, presentation materials, folios and sales materials, web banner ads, billboards, bus shelter signage, jingles and promotions and merchandising material; market research and analysis; database modeling and profiling; tracking responses, analyzing data, interpreting results of marketing and direct response campaigns for others; strategic business planning; strategic advertising campaign planning; telemarketing; creating corporate logos and trademarks for others; creating corporate and brand identity for others; public relations; media relations; media planning; procurement of sponsors for events; preparing and conducting employee incentive award programs to promote employee loyalty and retention