The mark consists of a tan, white and black English Bulldog, with one ear flipped up, wearing a doggie sweater. The underbelly of the sweater is black. The top of the sweater consists of seven bands of color sewn together. Starting from the top of the sweater, the first band is red with black dots; the second band is violet; the third band is white; the fourth band is yellow; the fifth band is black; the sixth band is yellow; the seventh band is blue; and the tail of the sweater is red with a black trim. Underneath the dog appears the words "Oliver's Duds" in black. Directly below that appears the words "doggie fashion wear"; the words "doggie" and ''wear" are black and ''fashion'' is red. A black squiggle ''t'' symbol is located at the bottom of the mark.