Printed matter and publication, namely address book; artists' brushes; artists pastels; arts and crafts paint kits; book covers; bookmarks; bookplates; calendars; cardboard gift boxes; children's books; coloring and activity books; comic books; crayons; decorative figures attachable to pencils; drawing rulers; dry erase writing boards; erasers; felt-tip markers; gift wrapping paper; greeting cards; invitation cards; iron-on transfers; magazines regarding video games or promotional offers or environmental education tokens regarding video games or promotional offers or environmental education; magnetic slates boards; memo boards; memo pads; newspaper cartoons; notebooks; notepads; painting sets for artists; painting sets for children paper banners; paper decoration mountable on doors; paper napkins; paper party favors; paper party hats; paper placemats; paper table covers; paperback books for children; pencil boxes with magnetic closures; pencil sharpeners; pencils; pens; picture storybooks; playing cards; postcards; posters; ring binders; rubber stamps; score books; scrapbooks and stamp collector books; scratch pads; staplers; stationary-type portfolios; sticker albums; stickers; storybook and audio cassettes sold as a unit and trading cards

action skill games; articulated and non-articulated dolls; bath toys; board games; electronic game equipment for playing video games; cards game; hand-held pinball games; non electric hand-held skill games hand-held unit for playing electronic games in the nature of a virtual pet; hand-held unit for playing electronic games; hand-held unit for playing video games; hand-held video game systems, comprising hand-held units for playing video games and associated game cartridges sold as a unit; inflatable float cushions, mattresses and pads for recreational use; inflatable pools for recreational use; inflatable toys; in-line skates; jigsaw puzzles; jump ropes; kites; plush dolls, manipulative puzzles; music box toys ; paper dolls; parlor games; toy figures, promotional game cards; puppets; ride-on toys; role playing games; roller skates; rubber action balls; skateboards snow boards; snow skis; sports balls; stand alone video game machines; stuffed toys; swimming aids, namely pool rings and arm floats for recreational use; toy action balls; toy action figures; toy bake ware and cookware; toy balloons; toy banks; toy binoculars; toy building blocks; toy cap pistols; toy carrying cases; toy construction play sets; toy decorative wind socks; toy key chains with and without sound device; toy mobiles; toy musical instruments; toy punching bags; toy tea sets; toy vehicles; toy whistles; water squirting toys; wind-up toys; children's play cosmetics; Christmas tree ornaments; costume masks; electronic equipment with a watch function; floating recreational lounge chairs; golf balls; yo-yos

operational marketing/advertising; Promotional operations through placement of advertisements in magazines or on tokens; Computerized on line search and ordering service featuring the wholesale and retail distribution on various merchandise, music, food, motion pictures, multimedia products, and computer software

Management of electronic codes by all means of telecommunication and particularly by internet and mobile phone

Providing electronic game news or electronic promotional offers or electronic environmental news, hints and other electronic game information through a global computer network; providing a website featuring educational services and information regarding electronic game programs, electronic game products, and electrically transmitted news and information regarding entertainment topics in the field of computer and video games; production of television programs in the field of children's entertainment; providing on-line interactive games