The mark consists of a graphic depiction of a sun, sunglasses and the words Minus-Sol. The sun consists of an off-centered white colored circle having a black colored perimeter with orange sun rays extending outward. Within the center of the sun, are the letters "SPF" and "30+" within a second smaller diameter circle. The letters "SPF" are black in color and "30+" and the second smaller diameter circle are orange in color. The outer edge of the sun rays are defined in black color. Within each sun ray are yellow lines to represent rays of light. The sunglass frames are blue in color with a black colored outline. The sunglass lenses are white in color with lines representing reflections. The words "Minus-Sol" are in stylized text and are written below the sun. The word "Minus" is white in color and "-Sol" is yellow in color. The "o" in "Sol" is further stylized to represent a sun. The background color of the mark is orange. The mark contains the words "Minus" and "Sol". The term "Sol" means "Sun" and is a Middle English word derived from Latin (as defined in Webster's Collegiate Dictionary). This feature of the mark characterizes the decreasing sun effect of the product.