The mark consists of the distinctive trade dress characterizing the front of the packaging for Applicant's goods. The packaging is in the shape of a rectangle and consists of a design in which the bag appears to be opened at the upper right hand corner, with the folded edge pulled back to the center of the bag, revealing a hand holding grass seed over green grass. The "SCOTTS" and Design trademark (the word "Scotts" in white lettering in a green oval surrounded by a white line) appears above a large rectangle surrounded by a double line and enclosing the mark and wording "Turf Builder Grass Seed". Below this is a small rectangle surrounded by a single line.