Preparing promotional and merchandising material for others; preparation of custom advertisements and custom promotional products for others; merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; [ business marketing and developing promotional campaigns for business; business management and consultation; direct marketing advertising for others; ] advertising agencies, namely, promoting the services of the music and entertainment industries through the distribution of printed and audio promotional materials and by rendering sales promotion advice; [ direct mail advertising direct marketing advertising for others; promoting the goods and services of others through the distribution of discount cards; ] promoting the sale of goods and services of others through the distribution of printed material and promotional contests; dissemination of advertising for others via the Internet; dissemination of advertising matter; [ preparing audio-visual presentations for use in advertising; preparing and placing advertisements for others; sample distribution; promoting the goods and services of others by providing hypertext links to the web sites of others; ] promoting the goods and services of others by providing a web site at which users can link to music and entertainment subject matters; providing on-line directory information services also featuring hyperlinks to other web sites; promoting and conducting trade shows in the field of music and entertainment; promoting the concerts of others; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with music, cultural and entertainment events; [ electronic retailing services via computer featuring music and entertainment-related products; ] computerized on-line retail services in the field of music and entertainment; licensing of music products inclusive of goods and concepts related to disc jockeying; licensing of computer software