Retail services providing memberships through the creation and administration of incentive award programs to promote retail sale of customization services and cosmetics, skin and hair products and toiletries, namely, foundation, pressed powder, loose powder, concealer, lipstick, lip pencils, lip gloss, powder and cream blushes, eye liner, eye pencils, eye shadow, mascara, nail polish, cosmetic accessories, namely makeup brushes and makeup pencil sharpeners, hair shampoos, hair conditioners, hair spray, hair mousse, hair gels, hair lotions, hair waxes, hair polishes, balms, hair brushes facial cleansers, face and body moisturizers, toners, gels, body washes, acne treatments and facial masks, scrubs and cleansing cloths, and fragrances; retail services featuring cosmetics, skin and hair care products and toiletries, and fragrances with a loyalty incentive program for subscribers; retail services featuring cosmetics, skin and hair care products and toiletries, and fragrances featuring a frequent patron program in which dollars are accumulated to be redeemed for free products