Business consulting services for corporate marketing information systems featuring the following -- process re-engineering for improving the collection, analysis, storage, and dissemination of business marketing data; creating methodologies to efficiently use business marketing data in other applications; and conducting needs assessments and business audits, analyzing and revising operational processes in a client's business marketing data operations, and formulating technological recommendations, all of the foregoing to effectuate efficient collection, analysis, and application of business marketing data to specific marketing situations, issues, problems, and demographic profiles