The mark consists of a blue (Pantone 301C) rectangle with yellow-orange (Pantone 136C) letters that make up the words "CALIFORNIA" and "CA GROWN". The word "CALIFORNIA" (in capital letters using font Futura Condensed) is at the top of the license plate placed above and in smaller letters from the words "CA GROWN". The words "CA GROWN" (in capital letters using font Futura Condensed) dominate the design by stretching horizontally across most of the design. There are white highlights in the letters and the letters are outlined in blue (Pantone 3005C). The license plate design is bordered by a yellow-orange (Pantone 136C) line placed just inside the outer edge of the design. There are four white lozenge-shaped elements, one for each corner, also placed just inside the outer edge of the design, representing the mounting holes of the license plate. Beneath and in close proximity to the license plate are the words "Be Californian. Buy California Grown." (in black using font Futura Normal).