Source of goods and services is a live animal, an arabian stallion named "equus" Uses involvie name recognition; goods appeared in magazine and catalog, namely-- book, model, pictures, story, and other items (shirts, hats, key chains, posters, etc) Which might in any way be related to the subject, goods sold reach to tens of thousands and several countries; advertisements, articles, promotions, publicize goods or services, or server's image