Enhancing the natural environment, quality of life and health in and around urban areas, primarily by improving environmental conditions and leadership through the use of science, law and economics These goals are achieved through advocacy, education and partnerships with community organizations and the public and private sectors Promoting federal and local awareness of the need for environmental protection and conservation policies, focusing on critical problems of health, air quality, land use, water quality and environmental justice Developing market-based incentives to reduce pollution and improve environmental conditions in urban areas Reforming existing environmental protection laws, transportation systems and business models to limit sprawl and revitalize the urban core Securing the preservation of critical existing open spaces and the development of new open spaces in urban communities