business consultation services of others through the administration of incentive awards programs through which discounted merchandise and consumer goods can be purchased in the field of direct sales; retail store, mail order catalog, shop at home parties, on-line retail and mail order services featuring general merchandise and general consumer goods, namely, antiques, domestic appliances, aroma/scent products, bakeware, baking/cooking utensils, baskets and basketware, bathroom accessories, bedding, bowls, candles, ceramics, Christmas ornaments, clothing, clocks, coat and hat racks, collectables, cookware, cosmetics, crafts, cups, doormats, electronics, framed prints, furniture, gardening, accessories, gifts, grills, handbags, housewares, jewelry, kitchenware, lamps, napkins, luggage, oil lamps, picnic accessories, picture frames, placemats, plates, potholders, potpourri, rugs, saucers, serving trays, sporting goods, storage containers, tablecloths, tables, tableware, towels, toys, vases, wall hangings, wine racks, wooden plaques, and wooden shelves