Providing temporary use of a non-downloadable computer software program, accessible from a global computer network, that provides private company executives with a daily theoretical stock price, derived by combining the forward-looking information contained in the program with real time economic, industry and capital market data, that adjusts to reflect both company specific and external developments; providing temporary use of non-downloadable computer software program accessible from a global computer network that provides a directional assessment of whether a company's stock value increased or decreased during the day and to what extent any change in value was caused by company-specific or external developments