The mark consists of two main statements: the "21ST CENTURY TOYS" registered mark and the words "THE GOLD STANDARD" "FOR AUTHENTICITY" "AND ATTENTION TO DETAIL", all in capital letters. The words "THE GOLD STANDARD" is directly above the words "FOR AUTHENTICITY" "AND ATTENTION TO DETAIL", creating an downward arc over phrase. The letters of "THE GOLD STANDARD" begin with a larger "T" of the word "THE" and continues to slim down in size and then enlarges again till the ending "D" of the word "STANDARD" is the same size as the originating "T" of the word "THE". All words are on a rectangular, gold colored plaque with rounded corers, appearing to have the registered logo and phrases imprinted on to it.