COMPUTER SOFTWARE, NAMELY SOFTWARE FOR OPERATING A COMPUTER NETWORK CONNECTED APPLIANCE FOR DOWNLOADING AND DISTRIBUTING ELECTRONIC MEDIA TO AUDIENCES AND FOR COLLECTING AND TRANSMITTING MARKETING AND DEMOGRAPHIC INFORMATION CONCERNING AUDIENCES AND THEIR RESPONSES TO THE ELECTRONIC MEDIA; COMPUTER SOFTWARE FOR ANALYZING THE LISTENING, VIEWING AND USAGE HABITS OF ELECTRONIC MEDIA RECEIVING AUDIENCES; COMPUTER SOFTWARE FOR COLLECTING, ANALYZING, CORRELATING AND PROVIDING INFORMATION ABOUT CHARACTERISTICS OF AUDIENCES OF ADVERTISEMENTS AND ELECTRONIC MEDIA; COMPUTER SOFTWARE FOR USE IN GENERATING ADVERTISING AND ELECTRONIC MEDIA PROGRAMMING RATING REPORTS, MEDIA RESEARCH RELATING TO AUDIENCE EXPOSURE AND VIEWING OF ADVERTISING AND ELECTRONIC MEDIA PROGRAMMING, AND DEMOGRAPHIC DATA REGARDING THE ELECTRONIC MEDIA AND ADVERTISING RECEIVING AUDIENCES, AND COMPUTER SOFTWARE FOR PROVIDING SUCH INFORMATION TO THIRD PARTIES ON-LINE; COMPUTER SOFTWARE FOR PROVIDING ON-LINE ACCESS TO COMPUTER DATABASES CONTAINING INFORMATION RELATING TO THE LISTENING, VIEWING AND USAGE HABITS OF ELECTRONIC MEDIA AND ADVERTISING RECEIVING AUDIENCES