PAPER, CARDBOARD AND GOODS MADE FROM THESE MATERIALS, NOT INCLUDED IN OTHER CLASSES; PRINTED MATTER; INSTRUCTIONAL AND TEACHING MATERIAL (EXCEPT APPARATUS), EDUCATIONAL PUBLICATIONS; MAGAZINES; BOOKS; NEWSPAPERS; BROCHURES; LEAFLETS, INSTRUCTIONS; PRINTED PROMOTIONAL MATERIAL, PICTURES, CATALOGUES

BUSINESS INTERMEDIARY SERVICES IN THE TRADE OF GOODS MENTIONED UNDER CLASS 16 (ALSO VIA INTERNET); BRINGING TOGETHER, FOR THE BENEFIT OF OTHERS, OF THE GOODS AS MENTIONED IN CLASS 16 (EXCLUDING THE TRANSPORT THEREOF) ENABLING CUSTOMERS TO CONVENIENTLY VIEW AND PURCHASE THOSE GOODS; MANAGEMENT OF DATA FILES (ELECTRONIC OR NOT); COMPOSITION, COLLECTION, UPDATING, SELECTING AND CLASSIFYING COMMERCIAL DATA; PROVIDING, ALSO BY MEANS OF COMMUNICATIONS, SUCH AS THE INTERNET, ELECTRONIC COMMERCIAL DATA FILES; PROVIDING ADMINISTRATIVE SERVICES FOR THE HANDLING OF ORDERS, INCLUDING INVOICING (ELECTRONIC OR NOT); ADMINISTRATIVE SERVICES FOR MAIL ORDER COMPANIES/FOR SALES VIA THE INTERNET; PROVIDING COMPUTER PROGRAMS AND ELECTRONIC DATA FILES, INCLUDING THE INTERNET, CONTAINING INFORMATION, ALSO CONTAINING GOODS AND SERVICES WHICH CAN BE ORDERED VIA THE INTERNET; ADVERTISING AND BUSINESS MANAGEMENT, ORGANIZATION OF PROMOTIONAL ACTIVITIES FOR THE BENEFIT OF BOOKSTORES; INTERMEDIARY SERVICES IN THE FIELD OF ADVERTISING; DISSEMINATION OF ADVERTISEMENT MATTER, MARKETING RESEARCH AND ANALYSIS; MARKET CANVASSING; MARKETING RESEARCH, MARKETING STUDIES

PUBLICATION (ELECTRONIC OR NOT) OF PRINTED MATTER, EDUCATIONAL PUBLICATIONS, MAGAZINES, BOOKS, NEWSPAPERS, CATALOGUES (ALSO VIA INTERNET); EDUCATION, ENTERTAINMENT, TEACHING FOR THE ADVANCEMENT OF READING; PUBLICATION OF BOOKS AND OTHER PRINTED MATERIAL INCLUDING INSTRUCTIVE PUBLICATIONS CONTAINING TEACHING METHODS ON THE SUBJECT OF READING, AND INSTRUCTIVE PUBLICATIONS FOR THE ADVANCEMENT OF READING; ARRANGING AND CONDUCTING OF RECITATION DAYS, SYMPOSIUMS, CONGRESSES, CONFERENCES, CULTURAL OR EDUCATIONAL EXHIBITIONS AND OTHER CULTURAL, EDUCATIONAL, ENTERTAINING EVENTS; GRANTING AWARDS; ORGANIZATION OF COMPETITIONS ENTITLED "BEST BOOK"; PRESENTATION OF LIVE PERFORMANCES INCLUDING LITERARY PERFORMANCES, SPEECHES, SEMINARS, INTERVIEWS AS WELL AS VIA RADIO AND TELEVISION BROADCASTING; FILM PRODUCTION, COMPOSING RADIO AND TELEVISION PROGRAMS, WRITING OF SCENARIOS, VIDEOTAPE EDITING; PRODUCTION OF EDUCTIONAL AND ENTERTAINING PROGRAMS, ALSO ON RADIO AND TELEVISION; RADIO ENTERTAINMENT, TELEVISION ENTERTAINMENT

PRINTING; TEXT WRITING; SCRIPT WRITING; PRODUCING, CORRECTING, EDITING, WRITING AND DRAWING UP TEXTS (OTHER THAN PUBLICITY TEXTS); CREATING TEXTS AND IMAGES INTO WEB PAGES USING A COMPUTER; SERVICES OF A DESIGN STUDIO; GRAPHIC ARTS DESIGN AND DRAWING; VISUAL AND OTHER SERVICES OF A COMPOSING SHOP; DESK TOP PUBLISHING; CONSULTANCY REGARDING EDUCATION, UPBRINGING AND TEACHING FOR THE ADVANCEMENT OF READING; MANAGEMENT OF INTELLECTUAL PROPERTY RIGHTS ON BOOKS, WRITINGS, DRAWINGS, PAINTINGS ART, PICTURES AND/OR FILMS; PROVIDING THROUGH TELECOMMUNICATION NETWORKS (INCLUDING THE INTERNET) COMPUTER PROGRAMS AND ELECTRONIC DATA FILES ALSO CONTAINING GOODS AND SERVICES WHICH CAN BE ORDERED VIA THE INTERNET; PROVIDING COMPUTER PROGRAMS VIA PRIVATE OR PUBLIC NETWORKS FOR THE PROCESSING, RECORDING AND RETRIEVAL OF INFORMATION; CONSULTANCY REGARDING THE AVAILABILITY OF DATA AND INFORMATION VIA ELECTRONIC HIGHWAY/INTERNET; LEASING ACCESS TIME OF A COMPUTER DATA BASE