Internet advertising technology and network providing ad serving, tracking, and reporting services for advertisers and publishers specializing in dynamic (real time) and precision campaign management - by hour, by date, by demographics, by geography, by interest, by operating system, by NAICS codes, by traffic size, and by media type Online advertising mediums utilized are banners and buttons, skyscrapers, pop-ups, rich-media, direct email marketing, viral marketing, affiliate marketing, search engine optimization, and on/offline integration Real time reporting provides real time optimization of campaigns Developing and conducting marketing research to evaluate effectiveness of various applied online advertising mediums and supporting ad serving technologies Utilizing aforementioned technology and network, also functioning as interactive advertising agency/media buyer - preparation and trafficking of online campaigns for others -, administration of incentive programs inducing consumers to watch online ads for goods and services, and online ad inventory broker/reseller