The Entrepreneurial Risk Analysis is a five-step process that identifies and analyzes risk exposures, treats with insurance solutions, implements treatments and monitors on an annual basis the risk exposures inherent in entrepreneurial enterprises A fee will be charged for the service that includes this entire process that we will identify as The Entrepreneurial Risk Analysis We will market this service to small business owners The trademark will be used in marketing brochures, an information page on our web-site, media advertising, and on preprinted forms and fact finder sheets used exclusively with this five-step procedure to identify The Entrepreneurial Risk Analysis as a highly specialized service provided through Murray and MacDonald Insurance Services