Equipment, apparatus and systems, namely, fixed, manual and portable instruments and apparatus for the automatic decoding and reading of coded information recorded on paper, electronic, optical and magnetic media and on body surfaces, namely, bar code readers, two-dimensional code readers, color code readers, optical code readers, [ magnetic card readers, contact and radio frequency electronic memory readers; dispensers for portable readers and/or portable computers for use in storing and downloading information and recharging the portable readers and/or computers; scanning systems comprising coded data readers, transmitters, computer monitors, touch screening monitors, plasma display monitors and multimedia information kiosks for communicating and/or displaying and/or printing promotional messages, service communications, advertisements; ] reading stations comprising coded data readers and decoders for reading bar codes, [ cameras, ] decoders and transmitters all for the detection and/or identification and/or measurement of objects; data switches, namely, multiplexers for readers of coded information; [ electric or electronic background suppression sensors; electric or electronic proximity sensors; electric or electronic linear image sensors; electric or electronic temperature sensors; electric or electronic flame-proof sensors for anti-deflagrating; electric or electronic object position and measurement sensors; electric or electronic color sensors; electric or electronic luminescence detectors for use in tracking items in the transportation, manufacturing, logistics and distribution industries; thermocouples; resistance temperature detectors; temperature controllers for non-medical purposes; light reflectors not being lamp reflectors, laser beam reflectors and electromagnetic wave reflectors for use in object detection; instruments, equipment and apparatus, namely, light curtains and/or photo-electric sensors and/or electric sensors and/or photo-cells and/or control units for the formation of photo-electric and laser security gates and parts and accessories therefor, namely, supports, brackets, cradles, cables and connectors, all sold together as a unit; computer programs for the reading, decoding and processing of coded information and automatic identification recorded on paper, optical, magnetic, or electronic media for use in transportation, logistics, manufacturing, distribution, and retail markets; computer programs for controlling photo-electric sensors, heat regulators and security gates recorded on medium, namely, paper, optical, or electronic; screens and plasma viewing instruments, namely, computer monitors, touch-screen monitors and plasma display panels; computer programs for automatic identification of computer servers; computer programs for automatic identification of network and back office computers; computer programs for automatic identification of computer terminals; computer programs for automatic identification of wireless computer terminals; ] devices and systems equipment, comprising coded data readers and/or decoders and/or transmitters and/or multiplexers for the [ identification, handling, sorting and management of objects provided with coded information, all for use in the fields of automatic identification, data collection and industrial automation; devices and systems equipment comprising coded data readers and/or decoders and/or transmitters and/or multiplexers for the ] measurement and/or detection of objects, all for use in the fields of automatic identification, data collection and industrial automation [ ; bar code pens and guns, with or without a display, for the reading and decoding of coded information; portable computer display terminals with or without readers of coded information; computer terminals for the collection of data from coded information readers; vision systems and instruments, namely, fixed, portable or manual readers or cameras, with or without lighting devices and/or light reflectors and/or brackets and/or supports for the detection of images, all sold together as a unit; photo-electric sensors; fiber optic sensors and relative optic fibers of plastic and glass sold as a component of fiber optical cables; electric or electronic forked sensors for detection of objects on supports; computer programs for the system/user interface, namely, computer programs for configuring and/or programming and/or controlling coded information readers, scanning systems, reading stations, vision systems; computer programs for automatic identification of direct marketing materials, namely, computer programs for printing and customizing fliers; computer programs for performing market and/or statistical analysis; computer programs for managing relations with clients, namely, computer programs for printing promotional offers, advertisements, and discount coupons; computer programs for marketing specifically directed to the clients, namely, computer programs for performing market and/or statistical and/or cost analysis of advertising campaigns; computer programs for marketing, namely, computer programs for identifying and tracking the purchases of customers; computer programs for printing personalized advertising coupons; computer programs for multimedia information kiosks for communicating and/or displaying and/or printing promotional messages, service communications, advertisements; computer programs for home selling and buying ]

[ instruction manuals, installation and maintenance manuals for computer programs for the reading, decoding and processing of coded information and automatic identification recorded on any medium, whether optical, magnetic or circuital; ] instruction manuals, installation and maintenance manuals for equipment, apparatus and systems for automatic identification, the collection of data, industrial automation; [ instructions; installation, maintenance manuals and user manuals for computer programs for photo-electric sensors, heat regulators, security gates ]

[ Installation and maintenance services for fixed readers, portable readers, dispensers of portable computers and portable readers for use in storing and downloading information and recharging the portable computers and readers, devices and system equipment, comprising coded data readers and/or decoders and/or transmitters and/or multiplexers, all for reading and processing coded information; installation and maintenance services for photo-electric sensors, heat regulators and security gates and relative systems, namely, electric sensors, photo-cells, control units and light curtains ]