The colors dark blue, white, orange, yellow and light blue are claimed as features of the mark. The design portion of the mark consists of four "paper-doll" cut-out figures depicting a family. The large male figure standing on the left is dark blue in color; the adjacent female figure is white in color; the small male figure standing on the far right is orange in color; and the male figure shown lying down is yellow in color. The four figures appear against a half circle background that is light blue in color.