line of adult and non-adult anime cartoons and other forms of entertainment that are prepared, conceived, actualized and formalized in film, videotape, and DVD formats The trademarked term will appear on all movies, all preview materials, all still photos, all credits, and will also appear on certain major characters created for the Anime and that will be licensed for worldwide ancillary, non film, non-video, non-DVD products, including toys, games, clothing, books and other forms of popular consumer merchandise