"SWEDISH OBSESSION" WILL BE USED IN COMMERCE TO IDENTIFY A NEW PRODUCT, FURTHER ESTABLISHING CUSTOMER RECOGNITION OF SWEDISH SKIN CARE'S EXPANDING PRODUCT LINE "SWEDISH OBSESSION" MAY BE USED TO MARKET SKIN CARE PRODUCTS FOR USE AND THERAPY, INCLUDING, BUT NOT LIMITED TO, SKIN REJUVENATION, MOISTURIZATION, SOFTENING, ELASTICITY, BEAUTIFICATION OF THE SKIN, ANTI-AGING BENEFITS, (MINIMIZING, REDUCING, AND/OR PREVENTING LINES, WRINKLES, DISCOLORATIONS, AND AGE SPOTS), SUNBURN (PREVENTION, RELIEF, AND/OR TREATMENT), TANNING ENHANCEMENT, IMPROVEMENT OF TEXTURE AND APPEARANCE OF THE SKIN, BODY AND FACIAL SHAVING, (MINIMIZING AND/OR PREVENTING IRRITATIONS AND INGROWN HAIRS)