Encoded smart cards containing programming used to hold consumer and financial information; magnetically encoded debit cards; magnetically encoded credit cards; computer software for management of a loyalty program; data storing recording media, namely, magnetic media and optical media containing loyalty program information for promotion of loyalty programs via computers and electronic information systems, television programs, records, compact discs and cassettes; and parts and fittings for all the aforesaid goods

Printed matter, namely, promotional literature for loyalty programs; stationery; manuals for use in loyalty programs; printed instructional, educational, and teaching materials for loyalty programs

Promoting the goods and services of others, namely, hotels, motels, inns, resort accommodations, restaurants, car rentals, cruises, air fares, tour packages, credit cards and merchandise, by administering a customer loyalty program through the offering of discounts and the distribution of discount cards; promoting the sale of golf equipment and services through the administration of incentive award programs; advertising services for others, namely, promotion of products and services of others by way of loyalty programs; retail services, namely, promotion of loyalty programs in the field of automobiles, white goods and other consumer and household goods; retail services, namely, promotion of loyalty programs featuring cameras, consumer electronics, toys, jewelry, luggage, sporting goods and exercise equipment, home office equipment, appliances, furniture, domestics, clothing, home improvement and household items, and other consumer goods; business management, namely, business and office administration services relating to the marketing, development and implementation of customized relationship marketing programs; providing information regarding discount shopping services for shoppers, travelers and businesses; operation and supervision of a business for others, namely, sales and promotional incentive programs; advertising agencies, namely, marketing of entertainment, sporting and cultural events; franchising, namely, offering technical assistance in the establishment and/or operation of motels by way of loyalty programs; and credit card registration services

Financial management; insurance agencies in the fields of travel and credit card fraud; residential real estate services, namely, promotion of sale of real estate by way of loyalty programs; information relating to travelers' checks, namely, loyalty program information; real estate brokerage services; credit card protection services; providing customers emergency money, including cash and travelers' checks, and/or replacement travel tickets