The dotted lines shown in the drawing are not part of the mark but are merely intended to show the position of the mark an the front of goads' packaging. The mark consists of color which Is claimed as a feature of the mark as described herein: the ~ is electric blue with a dark blue shadow, the "Es is orange with a dark orange shadow, the 'A" is apple red with a dark red shadow, and the R' is kelly green with a dark green shadow. The letters are outlined in white, overlap one another, and are shadowed in a dark orange. There Is a red oval shape with serrated edges and white lettering inside. The word "Essentials" is depicted in the color orange, with a dark orange shadow and thin white border. The first and smallest bear is white and lemon yellow, with a gray shadow and pencil outline. The second bear 15 yellow with a dark craig. shadow and pencil outline. The third bear is green in color, with a kelly green shadow and pencil outline. The fourth bear is pink with a red shadow. The background color is yellow with orange shading.