business marketing consulting services, namely, defining and building a customer relationship management strategy and environment, namely, performing research and providing management decision support for defining, optimizing, and managing relationships between customers and a business entity consisting of, customer loyalty modeling, market and segment modeling, brand equity modeling, financial simulation, employee commitment modeling, employee-customer-profit chain modeling, facilitating the definition and creation of customer relationship strategies, and facilitating the definition and creation of meta-data models for the management and maintenance of customer information and intelligence systems