Mail order catalog, computerized online retail, and retail store services featuring clothing and accessories for expectant and nursing mothers and children, toys and playthings, furniture, house wares, skin care products, clothing, computer software, books, albums, magazines, bags and luggage, bedding, sports and transportation equipment, nutrition and feeding equipment, and first aid equipment, all for infants, children, parents and teachers; providing a searchable, on-line computer database for the sale of others' infants' and children's products, namely, clothing and accessories for expectant and nursing mothers and children, toys and playthings, furniture, house wares, skin care products, clothing, computer software, books, albums, magazines, bags and luggage, bedding, sports and transportation equipment, nutrition and feeding equipment, and first aid equipment, all for infants, children, parents and teachers; providing an on-line searchable shoppers' guide for locating and organizing the goods and services of other on-line vendors; dissemination of advertising for others via an on-line electronic communications network; providing online directory services, namely, providing web site links to the web sites of others that feature infants' and children's products, namely, clothing and accessories for expectant and nursing mothers and children, toys and playthings, furniture, house wares, skin care products, clothing, computer software, books, albums, magazines, bags and luggage, bedding, sports and transportation equipment, nutrition and feeding equipment, and first aid equipment, all for infants, children, parents and teachers; directory services provided via the internet to help locate retail stores, people, places, organizations, phone numbers, network home pages, and electronic mail addresses