Business consulting, business marketing consulting, and business promotional campaign development services rendered to others in evaluating and adopting their business opportunities, in developing and implementing business plans and strategies including online or conventional advertising and promotion campaigns, in creating point-of-sale materials and merchandising, in creating event marketing campaigns to promote the goods or services of others, in evaluating their businesses, products, markets, prospective customers and competition including source and brand positioning, market segmentation and product portfolio planning, new product development and line extension, tactical planning and orchestration, advertising, brand loyalty, trade management, training, and internal communications