"The mark consists of four colors, each of which represents a particular topic or subject matter within the website. Green denotes "News and Info" and corresponds to all news and information on the website. Red denotes "Products" and corresponds to all product-related information and retail transactions offered on the website. Yellow denotes "Services" and corresponds to all services offered on the website. Purple denotes "Community" and corresponds to all community information and services including access to chat rooms, message boards, tutorials, online events and industry insiders. These color and word combinations are used consistently throughout the website and appear at the top of each web page as pull-down menus."