Advertising, namely promoting the goods of others by placing cooperative advertisements in an electronic magazine accessed through a global computer network; promoting the goods and services of others by placing on-line advertisements on a network of web pages on the global computer network; promoting the sale of the goods and services of others by awarding purchase points for credit card use; computerized on-line ordering in the field of financial, travel and lifestyle oriented goods; computerized on-line ordering in the field of financial, travel and lifestyle oriented goods using portable electronic devices that connect to computer networks