dissemination of advertising for others via an online electronic communications network; and computerized online search and ordering services featuring entertainment related, branded merchandise, namely, t-shirts, golf shirts, knit shirts night shirts, polo shirts, sweatshirts, jackets, hats, baseball caps, visors and other apparel, jewelry, art, collectibles, housewares, accessories, novelty items, books, comic books, trading cards, posters and other printed matter, CD-ROMS, computer game cartridges and other pre-recorded electronic devices, toys and games, pre-recorded music and books, electronic devices and any other item depicting or representing entertainment related story lines;