Electronic commerce business activities, namely, services to facilitate the sale of goods and services via electronic media; on-line retail sales services provided by means of a global computer network; computerized searching, ordering and on-line retail and wholesale distributorship services featuring general merchandise and general consumer goods; providing access to on-line directories, indices and searchable databases relating to a variety of information and data available on a global computer network; creating, maintaining and disseminating advertising for others via an on-line electronic communications network; providing an on-line searchable database for the sale of goods and services of others; providing an on-line searchable ordering guide for locating, organizing and presenting goods and services of others; database aggregation, integration and management services; automated and computerized trading services; on-line trading services; providing advertising services for others via electronic media; computer services, namely, services to facilitate the sale of goods and services via the global electronic communications network; association services, namely, providing opportunities for exchange of information and conversation regarding a wide variety of topics by means of live events, mailed information, product reviews and interaction on a global computer network; searching and retrieving information, sites, and resources located on the global computer network; on- line directory services to help locate businesses, goods or services in a specified geographic area; on-line auction services; computer services, namely, on-line services for transmitting, collecting, processing and analyzing information and data about an individual's desires and preferences and providing product reviews and recommendations relating thereto