Advertising of goods and services of others via local and global computer networks; direct mail and e-mail services; target advertising services; on-line database services; consumer and business marketing services; advertising for others via an on-line electronic communications network; marketing and advertising of business to business and business to consumer e-commerce; general e-commerce services, electronic award-tracking programs and services; electronic auction programs and services; advertising banner exchange services; sales volume tracking for others; sale of advertisements