Applicant intends to use the trade-mark itself and/or through licensees in association with advertising wares/services relating to selling/giving away memberships in affiliated Web Communities, Loyalty Reward programs, discount programs, business member programs, consumer member programs, business to business programs and advertising/marketing programs. Services intended include advertising/marketing programs, issuance of membership cards, Loyalty reward points and vouchers of value. Advertising and Promotion of the sale of goods and services of Applicant and others through loyalty reward programs consisting of issuance of reward point credits for purchases of goods and services from participating sellers. Reward Awards can be redeemed by holder at participating merchants and service providers. Goods are intended to include caps, T-shirts, promotional items including mugs, pens, pencils, keychains, notepads, magnetic cards and mouse pads. Also intends to preparing and place advertising for others; dissemination of advertising for others via an on-line communication network; administration of customer loyalty programs involving the offer of points redeemable for discounts or incentives for travel, entertainment, recreational facilities, dining and/or services and/or merchandise; business consultation in the field of customer loyalty incentives and reward programs; promoting the sale of the goods and services of others by offering reward points redeemable for purchases of and/or discounts on purchases of goods and/or services of others; developing promotional campaigns for businesses involving customer loyalty programs; promoting the goods and/or services pf others through the distribution af membership/discount cards; memberships in discount programs and/or memberships in customer loyalty programs; sales volume tracking for others; and selling memberships in discount programs via an on-line computer network.