entertainment and entertainment services; broadcasting and downloading of multimedia programming via a global communications network; maintaining websites and providing information and programming via a global communications network; printed materials including but not limited to books, magazines and informational flyers; providing on-demand programming; recordings featuring audio and video; health and fitness services; fitness assessment, consultation and instruction; health resorts and spas; providing health and fitness information and programming; advertising the sale of goods and services of others through the preparation and dissemination of printed materials and multimedia programming, in printed materials and multimedia programming of others, and by the dissemination of advertising for others through programming via a global communications network; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with applicantÂ’ s services and programming; public relations; sporting goods stores; exercise books, programming, equipment, weights, machines and mats; sports bags, bottles and drinks; conducting public opinion poll surveys; association services; providing databases pertaining to health and fitness information; nutrition and food preparation consultation, counseling and instruction