automated and computerized trading services; on-line trading services; computerized searching, ordering and on-line purchasing, trading and sale services featuring general merchandise and general consumer goods; providing access to on-line directories, indices and searchable databases relating to a variety of information and data available on a global computer network; Dissemination of advertising for others via an on-line electronic communications network; providing an on-line searchable database for the sale of goods and services of others; providing an on-line searchable ordering guide for locating, organizing and presenting goods and services of others; database aggregation, integration and management services; auction services; automated and computerized trading services; on-line trading services; association services, namely providing opportunities for exchange of information and conversation regarding a wide variety of topics by means of a global computer network; providing a wide range of general interest information via a computer network.