organization and administration of a consumer benefit program in which customers receive discounts on and access to a variety of medical and health related goods and services featuring the services of optometrists, pharmacists, audiologists, chiropractors, and other health-care providers and providing access to and discounts on health-related goods, namely prescriptions, hearing aids, eyewear, vitamins and nutritional supplements, and health-related publications

providing patient authorized access to a computer database of patient medical records for transmission of medical information and emergency contacts; health information service for the consumer staffed by physicians