providing discount home shopping services in the fields of apparel, toys, games and sporting goods, books, music, movies, car stereos and accessories, computers and software, consumer electronics, cameras, jewelry, flowers and gifts, fragrances and cosmetics, groceries, health and beauty supplies, home furnishings, home improvement items, kitchen appliances, garden equipment, luggage and travel supplies, office supplies, fitness and exercise equipment, video games, and other consumer merchandise by way of computer networks and telephone; on-line retail store services, on-line bargaining services; and on-line ordering services, all in the field of the foregoing consumer merchandise