retail stores and boutiques featuring a variety of merchandise to commemorate generally the new millennium; promoting the sale of a variety of merchandise through administration of incentive awards programs; advertising slogan and character licensing; buying clubs; product merchandising; promoting sporting events and competitions, concerts, and performances by others; promoting the sale of goods and services of others through distribution of printed material and promotional contests and by awarding purchase points for frequent purchases and through the distribution of discount cards and the administration of incentive awards programs