data carriers pre-recorded with programs (computer software), also as application-neutral "build-up" and application programs for the preparation, writing and extension of programs and as query programs for single user systems, multi user systems and network computers, data carriers provided with data management programs, in particular also as programs and program parts for the set-up, processing and query of data in distributed, homogenous and non-homogenous computer systems connected with each other for the transfer of data; information data carriers, information bearing machine-readable data carriers of all kinds also provided with software; programmed floppy discs; CD ROM video cassettes, compact discs and chip discs as well as audio/image and video recording media; software; dictionaries recorded on data carriers; teaching and information brochures and dictionaries for said programs; pre-recorded and non-pre-recorded signal recording media, namely such for the optical, magnetic and opto-electronic storage

printed matter; information material in the form of printed matter, namely printed publications, newspapers, journals and magazines, books; posters, stickers, calenders, photographs

services of an advertising agency including agency for and presentation of as well as production of telecommunication, broadcast and television advertising programs also in on-line service; consulting and agency services for and sale and rental of transmission times; marketing, market research and analysis; publicity services; distribution of samples; sales promotion, public relations work and related services; agency for and performing of promotion events; services of an agency for promotional advertisements, in particular advertising, distribution of advertisements, layout and design of advertising information, issuing and distribution of publicity slogans, marketing, market research, opinion polling, organization of exhibitions and fairs for economic and advertising purposes

production of audio and image recordings on audio and image media

software development and agency as well as on-line updating service also for CD ROM; consulting and agency services as well as design, development, rental, leasing, installation, maintenance and service in the field of computer systems and related services for software and hardware; connection of computer systems to data networks; telephone systems and public telephone networks; servicing and updating programs for data processing; preparation, writing, maintenance and job-order updating of data processing programs and program components; job-order research and development of computer programs; services of a database, namely collecting, storing, updating and supplying data and other information as well as agency of database information; job-order research and development work in the field of data processing including preparation of databases, documentation and programs for the automatisation of office, administration and production work; development of computer codes respectively programming systems