retail and wholesale store services in the fields of gifts, souvenirs, handicrafts, art, jewelry, novelty items, promotional items in the nature of pens, pencils, key chains, key rings, tags, pins, pennants, banners, flags, windsocks, mugs, plates, spoons, cups, glasses and commemorative items, prints, printed materials in the nature of posters, drawings, pictures, stationery, calendars, bumper stickers, decals, maps, note cards, memo pads, trading cards, post cards, greeting cards, books, magazines and newspapers, games, toys, clothing, clothing accessories, footwear, headwear, sporting goods, athletic equipment, hunting and fishing licenses, bags, packs, groceries, pharmaceuticals, toiletries, furniture, mats, photography items, automotive items and general merchandise; and mail order catalog services and mail order services in the fields of gifts, souvenirs, handicrafts, art, jewelry, novelty items, promotional items in the nature of pens, pencils, key chains, key rings, tags, pins, pennants, banners, flags, windsocks, mugs, plates, spoons, cups, glasses and commemorative items, prints, printed materials in the nature of posters, drawings, pictures, stationery, calendars, bumper stickers, decals, maps, note cards, memo pads, trading cards, post cards, greeting cards, books, magazines and newspapers, games, toys, clothing, clothing accessories, footwear, headwear, sporting goods, athletic equipment, bags, packs, groceries, pharmaceuticals, toiletries, furniture, mats, photography items, automotive items and general merchandise