supplying information, including general informative, instructional, educational and sales and availability information, including marketing information and data, relating to at home maintenance, alteration and/or construction performed primarily by homeowners, to suppliers of products and services for use in connection with and/or related to performance of such maintenance, alteration, and construction activities primarily by homeowners and to homeowners performing such maintenance, alteration, and construction activities, via electronic transmission over telephone lines including soliciting and accepting orders from such consumers, transmitting orders received from such consumers to suppliers, providing suppliers with information regarding shipment of those orders and providing suppliers with demographic information regarding sales inquiries and sales orders placed by such consumers, including demographics associated with the origin of those orders