instruction and training, including the furnishing of training materials, workbooks, videos, audiovisuals, handouts, tests, and computer-based instructional materials, provided to newspapers, periodicals, directories and other media selling advertising, including broadcast, cable, satellite and wireless television, radio and direct mail, and their clients for the purpose of learning and understanding the principles and use of primary and secondary consumer and business research, market data, geodemographic data, circulation and distribution data, data on competing media, advertising schedules and budgets, orders for advertising, and other information used in planning, developing, scheduling, purchasing and managing media campaigns