promoting the sale of credit card accounts through administration of incentive award programs; promoting the sale of goods and services of others by the administration of incentive award programs, the offering and the administering of value added services as enhancements to a customer's credit card services, by arranging for sponsors to affiliate their goods and services with the professional golf tour and other sporting competition, through the distribution of discount cards, by awarding purchase points for credit card use, through the distribution of printed material and promotional contests, through telemarketing and through recorded telephone messages; promoting the sale of goods and services of others by awarding purchase points for credit card use; credit card registration; product merchandising; information (business); information (shopper's guide); information (directory); information (clearing house); information storage and retrieval, namely personal and business information, financial, consumer, business management, economic records and statistics and investment information; direct mail and direct marketing services for others; telemarketing; telephone answering services; travel management; preparing business reports; computer services, namely information storage and retrieval in the nature of personal and business information, financial, consumer, business management, economic records and statistics and investment information; computer services, namely leasing access time to computer database; computer services, namely providing access to information in computer database; computerized database management; electronic billboard advertising; advertising for others via on-line electronic communications network; dissemination of advertising matter; business management; business management consultation; clubs (buying); mailing list preparation; bargaining and negotiating for the purchase of goods for consumers; advertising agency services; discount cards (promoting the goods and services of others through distribution of); marketing (cooperative advertising); licensing services, namely managing the licensed trademarks, services marks, copyrights, rights of publicity and patents of others; product and service merchandising